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Whether it's dancing in the sprinkler at dusk, sinking your teeth into watermelon so juicy it explodes down your arms or exploring new territories with nothing but some canvas between you and the stars, we want you to show us what your summer looks like. For your chance to win one of 100 beach umbrellas, all you have to do is show us what summer looks like in your region.


  • Take a picture of what summer looks like for you and upload to your Instagram feed (not story)
  • Follow and tag @newcastlepermanent
  • Tell us in the caption what you love most about summer
  • Set your profile to public for the duration of the competition.

We'll share your images with everyone here and on social media as we go along and announce winners at the end of each month during summer so keep an eye on your Instagram.

PS, if you're an employee^, you're in luck! We also want you to join in the fun and have the chance to win one of 20 beach umbrellas. Follow the steps above and add an extra hashtag, #ProudlyPermanent.

Get creative and enter as many times as you like. Start snapping!

Check out the full Terms and Conditions for more information.

Your not bad summer

  • Merewether Baths @_bebetterthanyesterday_ Monday is the perfect day to correct last weeks mistakes
  • Girl on boogie board @tanzmose That summer smile is why I love Newcastle
  • Girl in bucket @me_andthewildlings Nothing more Aussie than a baby in a bucket on a 36 degree day! Goggles required of course.
  • Newcastle Baths @malvika.s Newy magical sunset
  • Sailing @inozzie A perfect day on the high seas for our Women Embrace Sailing and Lunch Adventure today!
  • Bogey Hole @michellencraiglangdon Saturday morning swims at the Bogey Hole
  • Child eating mango @lisamarks83 Sunday breakfast
  • AMZAC Walk at sunrise @mitchw225 Summer sunrise. Early morning walks of the Anzac Walk.
  • Coogee Beach @pagey_n 1st day of summer! Whether it’s an early morning swim or lazing on the sundeck.
  • Dog on holidays @zu_xoxo I love summer, I love exploring and smelling everything from the hunter valley to the harbour with my humans (just get me back in air con before it hits 30 degrees thanks mum).
  • Sunset @julieannedwards Summer sunset at its best Northern Rivers NSW

Prize allocation schedule

Entry period Dates Draw dates  Prize allocation
       1 27/11/2020 - 31/12/2020  04/01/2021 33 public prizes
6 employee prizes

Entry period Dates Draw dates Prize allocation
       2 01/01/2021 - 31/01/2021 01/02/2021 33 public prizes
7 employee prizes

Entry period Dates Draw dates Prize allocation
       3 01/02/2021 - 28/02/2021 01/03/2021 34 public prizes
7 employee prizes



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^Conditions Apply: See full competition Terms and Conditions here.  Entrants must be 18+ and live in NSW. Eligibility exclusions apply. Competition opens 00.01 AEDT on 27/11/2020 and closes 23.59 AEDT on 28/02/2021 (Competition Period) consisting of 3 entry periods. Period 1 30/11/20 to 31/12/20, drawn 04/01/21, with 33 public and 6 staff winners. Period 2 01/01/21 to 31/01/21, drawn 01/02/21, with 33 public and 6 staff winners. Period 3 01/02/21 to 28/02/21, drawn 01/03/21, with 34 public and 7 staff winners. Unlimited entries, limit of one prize per winner. There are a total of 120 prizes of equal value each consisting of one (1) Newcastle Permanent branded beach umbrella, delivered to the winner in NSW. Winners will be judged by Newcastle Permanent Building Society Limited at 307 King St Newcastle West NSW 2303, and announced via Instagram direct message. By entering this competition, you give us permission to share and use your entry across Newcastle Permanent social media channels and our website.